What makes you click that “add to cart” button?
You go to your favorite book site. You put your genre of choice into the search box. The list comes up. You start scrolling through. Suddenly, you see it. The Book.
What makes you stop there, at that particular book? Are you even aware of why you have stopped there?
I know what makes me stop. Think about it and let me know if one of these makes you stop.
If your reason is not on the list feel free to add a comment below.